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Capra Communicatie – Open New Perspectives

“This is due to a slight hitch in communication” is often the excuse for large organizational problems. Internal and external stakeholders demand more and more communicative skills from any organization. Communication plays a key role in realizing organizational aims. This calls for new perspectives in communication.

Capra Communicatie is a small, independent consultancy committed to communication in and around organizations. Its consultants and trainers are highly experienced in assisting organizations in their search for excellence. In other words, Capra Communicatie helps you Open New Perspectives.

Committed to Communication

Based on international standards of Total Quality Management, Capra Communicatie has developed a truly innovative programme to use communication as the linking factor between all organizational areas and their results. The programme centers on SMART criteria, creating accountability for communication. It professionalises communication management and covers the following organizational aspects:

• Leadership
• Strategy & Policy
• Management of
  • Employees
  • Resources
  • Operations
• Employee satisfaction
• Customer and Supplier satisfaction
• Society satisfaction
• Governance and Ownership satisfaction

The main aim of the programme, and indeed of Capra Communicatie, is to help entire organizations, separate business units or individual employees achieve excellent performances in everything they do by developing communication into an integrated control instrument.

From Preview to Review

In order to excel within your organization, you can decide on one or more elements of the programme. Whether you are a communications manager, a general manager, whether you manage a business unit, the Human Resource or Quality department, you can benefit. Whatever your options, the route to excellence runs from Preview to Review. This is Capra’s 5-step POWER model. It ensures successful embedding of communication in your organization.

• Preview your current situation using our Web Scan or full positioning in communication
• Orientation on your present position and new perspectives
• Weigh alternatives and select options for improvement
• Execute plans and implement selected option(s)
• Review your ambitions in communication and embed in strategy and policy

Depending on you situation, the programme allows you to create you own tailor-made route through the modules. These could include:

• setting up long-term development perspective for communication
• implementing innovation strategies in communication after a quality audit
• introducing workshops for management or employees creating commitment in communication
• transposing policy into practice
• starting training and development of coaching programmes

The route you take with Capra Communicatie is not the average consultancy one. We take pride in helping you practice what we preach. Whatever the position of your organization, be it that of a novice or a near expert in communication, you can gain results from the 5-step POWER model from Preview to Review. It provokes:

• committing leadership to communication
• transparency and legitimacy of your organization
• enhancing the learning abilities or your organization
• improving internal dedication
• improving external cooperation

For more information please contact Ms Sjoukje Binsma MCC or Mr Henk Schout MCC at: